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Tracking B2B Leads: Easy and Fast Ways to Gain Audience Insight

Tracking B2B Leads: Easy and Fast Ways to Gain Audience Insight

You’ve done the work of getting a potential customer’s contact information. But how can you know if the information on your website is working to help solve your customer’s problems? Using a free tool like Hubspot CRM can help you find out which pages are working and which ones aren’t working so you’re not wasting time tracking […]

5 Easy Ways to Collect B2B Leads On Your Website

5 Easy Ways to Collect B2B Leads On Your Website

Leads… Every business needs them. But how do you collect them in way that doesn’t feel like a used car salesman? Follow along as I give you the same tips I use on my own website to gain insight into your audience and ultimately, turn those leads into customers.  

Why Logistics Companies Need to Get Familiar with Email Marketing ASAP

Why Logistics Companies Need to Get Familiar with Email Marketing ASAP

If you’re using Outlook to send mass emails for available loads, equipment, lanes or anything else—you need to listen up. Firstly—what you’re doing can severely harm your company. Why? Because when you email hundreds of people from Outlook, there isn’t a way for the reader to unsubscribe from your emails. Which is required by law. […]